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The Challenge

 

Digiturk is Turkey’s largest provider of DTH television services. Boasting around 1 million subscribers at the end of 2005, the company holds the broadcasting rights of Turkish Premier League. Digiturk pays around 150 million dollars every year to renew these broadcasting rights.

 

Digiturk used to outsource its SMS services to different companies, so these services were not connected and they were not able to be controlled by one single platform. One of the most important mobile services of Digiturk is called the league pack. The league pack has more than 80,000 subscribers. More than 400,000 SMS messages are sent to these subscribers daily.

IDDAA CASE


The other service is the mobile interactive part of Turkey’s most popular football show, Maraton. Viewers could attend polls or answer questions by sending SMSs during the show. After derby games and controversial matches some 5,000 SMSs reach the system.

 

What Digiturk needed was a platform which would combine these mobile services. A reliable platform which queries and manages a traffic of half a million SMS messages daily. A customized platform with many features…

 

Our Approach

 

Pozitron’s Boomerang provides wireless communication between the company and its employees or customers. It is a cost-effective way of communicating by SMS. With Boomerang technology, companies can easily contact their target audience, send messages, query information and create an efficient and an interactive network.

 

Boomerang is a smart way of communicating. It understands the keywords in messages and processes them according to those keywords. Functions of Boomerang can be easily multiplied just by adding new keywords, opening new channels and creating simple rules.

 

Pozitron adapted the Boomerang solution for Digiturk. Companies like Digiturk could use Boomerang to interactively communicate with their mobile workforce, sales team and field service support team as well as their audience in Digiturk’s case.

 

Boomerang acted as a valuable tool in the operations of Digiturk which required fast, dependable, cost-effective and feature-rich communications to a huge number of audiences.

 

The Result

 

Boomerang became on of the most successful communication solutions in Turkey. The Digiturk case proved that Boomerang could handle more than 500,000 SMS messages

 

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