COMPANY PRODUCTS SERVICES CUSTOMERS PARTNERS
Change Language
6.jpg

HOME
Company - About Us
Company - Mission Goals
Company - What do we do
 
Company - Case Studies
Company - IDDAA Case
Is Bankasi
Company - Mobil Aksam
Company - Cevahir
Company - Boomerang
 
CONTACT US
PRESS ROOM
 
Logos

Banner About Pozitron

 

The Challenge

 

IDDAA is Turkey’s only official and legitimate betting organization allowed by the government. In Turkey, IDDAA began operating in April 2004 and became a market leader in less than 6 months. Its revenues in 2006 are estimated to reach 1.5 billion US dollars and in less than 3 years these revenues are projected to reach around 3 billion USD yearly. Presumably IDDAA will become the biggest betting game in the region.

 

There are currently 2 million players nationwide and most of them fill out their coupons in local bookies. However IDDAA is willing to increase its revenues by going online and mobile. For this purpose in 2005, Bilyoner.com became the official online bookie of IDDAA.

 IDDAA CASE


Pozitron saw the lack of mobile betting market in Turkey and offered Bilyoner.com a mobile version of the game.  After some negotiations Bilyoner.com made a deal with Pozitron to produce a handy mobile version of the game.

 

Our challenge in this project was to create a user friendly application of IDDAA and convince Bilyoner.com to launch a mobile version of IDDAA which would be similar to its online version. Due to estimated heavy traffic of downloads and popular use, this application had to meet very high standards. Since it includes certain account information of the user for transactions, it had to be highly secure and trustworthy as well.

 

Our Approach


Timing for the launch of Mobile IDDAA was just right. Mobile market was at a point where the technology was ready and there was customer demand. Our Java based solution was ideal for developing IDDAA’s mobile version, because it was offering endless user interface, rich graphics and a secure encryption.


Also with this new application, our aim was to encourage IDDAA users and Bilyoner.com subscribers to play the game from their handset device, 24 hours a day.

  • With this technology, IDDAA would be accessible from anywhere at anytime.
  • Also with user friendly Java interface, users would not have to re-learn the whole procedure. The mobile coupon of IDDAA would be very similar to its online counterpart.
  • Someone who has never used this application before would be able to place bets easily by the use of simple menus and the integrated help option.
  • Additional information and updated news about the matches including a smart news ticker function would make players stay connected for longer periods. Therefore they would play more and spend more.
  • Mobile IDDAA’s highly secure structure would give players confidence to bet through Mobile IDDAA.
  • Coupon history option was very crucial in following the recent events and bets by the users. This feature was very appreciated by our beta users.

Pozitron’s main approach in this project was to create high quality mobile betting software and win not only tech-savy but standart customers through Mobile IDDAA’s user friendly and secure structure.


The Result


Mobile IDDAA was launched in August 2005 after 75 days of developing. First at its kind, Mobile IDDAA was covered largely by media.


After the launch, hundreds of people downloaded the software everyday and placed bets. Now more than 40,000 people are using Pozitron’s Mobile IDDAA to bet on mobile. The largest ever distributed Mobile application in Turkey.


The application’s 55 KB Jar size makes it unique and an extremely rapid download for a cell phone.


Mobile IDDAA players are estimated to reach more than 100,000 by the end of this year.

 

Click here to visit the product page

 
Bottom
All rights reserved 2006 Pozitron.