A young movie-goer is about to see Spider-Man 3 in Istanbul Cevahir (world’s 2nd largest shopping mall) when he receives an SMS text message on his mobile phone. It’s from his dealership reminding him that his car payment is due.It’s Friday evening and the movie is about to start.

There’s no way he can make it to the bank in time to transfer the funds.

Thanks to Pozitron however, he’s okay. With the simple stroke of a few keys, he launches the mobile banking application installed on his phone. A few keystrokes later and his payment has been made.

As he pockets his phone, he glances up at one of the hundreds of flat screen displays in the Cevahir mall.

This one announces the current score of a football match in progress. One team is up 3-0. “Good thing I put money on that game” the man thinks to himself as he makes his way into the theatre to enjoy the movie.

The services described above were all made possible thanks to Pozitron:

• the SMS reminder from the dealership,
• the mobile banking application,
• the dynamic media on the Cevahir display,
• even the betting software on the man’s phone.

Pozitron is an R&D focused enterprise communications solution company that currently offers three alternative communication platforms: Mobile enterprises (banking, payment etc.), Boomerang (mobile messaging) and Kapalı Devre (digital signage).