There are around 40 million credit cards in the Turkish market. Compared to the 72M population of Turkey the expansionary growth of the cards is still in progress.
Turkish banks are agressively trying to accelerate the sales cycle of their credit cards. That’s why most banks have dozens of sales agents majorly focusing on credit card sales.
IsBank is Turkey’s largest bank with over 15 Million customers. The bank wanted to improve its customer service and was looking for new ways to enhance customer satisfaction.
Opening the mobile phone channel for customers to do transactions was a good way to increase the availability of the bank.
Cevahir shopping center is Europe’s first and the world’s second largest shopping mall. The Mall wanted to implement Digital Signage technology to get more advertisement revenues.
Digiturk is Turkey’s largest provider of Digital and Pay TV services, boasting around 2 million subscribers.
Digiturk used SMS as an important tool to reach its customer,s however different SMS services were not connected and they were not able to be controlled by one single platform.
IDDAA is Turkey’s only official and legitimate betting organization allowed by the government. Bilyoner.com, the online branch of IDDAA was seeking for expansion in the mobile channel as well.
Akşam is one of Turkey’s largest newspaper groups with a daily nationwide circulation of more than 200,000 copies. As new media services soared in the last few years, the newspaper wanted to improve its online and mobile editions.
Coca Cola Company is the largest soft drinks brand in Turkey. The company leverages the mobile messaging channel for doing marketing campaigns and promotions. The existing messaging infrastructure used by the client allowed only subscribers of one carrier (Turkcell) to participate in the campaigns.
