POZITRON - Extend Your Reach to Everyone , Everywhere

IDDAA is Turkey’s only official and legitimate betting organization allowed by the government. In Turkey, IDDAA began operating in April 2004 and became a regional market leader in sport betting less than 6 months. Its revenues in 2009 are estimated to reach 2 billion US dollars and in less than 3 years these revenues are projected to reach around 3 billion USD yearly.

There are currently 2 million players of IDDAA nationwide and most of them fill out their coupons in 4,500 local bookies. However IDDAA was willing to increase its revenues by extending its online and mobile services. For this purpose in 2005, Bilyoner.com was founded and became the official online bookie of IDDAA.

Pozitron saw the lack of mobile betting market in Turkey and offered Bilyoner.com to open an application based mobile channel of the game. Apparently Bilyoner.com made a deal with Pozitron to produce a handy mobile application of the popular betting game.

Due to estimated heavy traffic of downloads and popular use, this application had to meet very high standards. Since it includes certain account information of the user for transactions, it had to be highly secure and trustworthy as well.

In 2005, Timing for the launch of Mobile IDDAA was just right. Mobile market was at a point where the technology was ready and there was customer demand. Our Java based solution was ideal for developing IDDAA’s mobile version, because it was offering a quality user experience, rich graphics and a secure encryption.

Also with this new application, our aim was to encourage IDDAA users and Bilyoner.com subscribers to play the game from their handset device, 24 hours a day.

With this technology, IDDAA would be accessible from anywhere at anytime.
Also with user friendly Java interface, users would not have to re-learn the whole procedure. The mobile coupon of IDDAA would be very similar to its online counterpart.
Someone who has never used this application before would be able to place bets easily by the use of simple menus and the integrated help option.
Additional information and updated news about the matches including a smart news ticker function would make players stay connected for longer periods. Therefore they would play more and spend more.
Mobile IDDAA’s highly secure structure would give players confidence to bet through Mobile IDDAA.
Coupon history option was very crucial in following the recent events and bets by the users. This feature was very appreciated by our beta users.

Pozitron’s main approach in this project was to create high quality mobile betting software and win not only tech-savvy but standard customers through Mobile IDDAA’s user friendly and secure structure.

Mobile IDDAA V1.0 was launched in August 2005 after 75 days of development on Pozitron’s Mobile Development Platform (MDP). First at its kind, Mobile IDDAA was covered largely by the media.

After the launch, hundreds of people downloaded the software everyday and placed bets. Mobile IDDAA is the largest ever distributed mobile application with a payment mechanism in Turkey. The application’s 55 – 77 KB ranging “jar” size makes it unique and an extremely rapid download for a cell phone.

As of May 2009 over 125,000 users have downloaded and installed the Mobile IDDAA application on their phone. In a busy matchday, an average of over 30,000 operations (balance check, bets, balance history, coupons, live score queries) are performed and 30,000 USD worth of bets are placed through the newly released V5.0 of this application.