POZITRON - Extend Your Reach to Everyone , Everywhere

There are around 40 million credit cards in the Turkish market. Compared to the population of Turkey (72 million people) it’s clear that the expansionary growth of the cards is still in progress and the competition is quite fierce. Therefore the Turkish banks are agressively trying to accelerate the sales cycle of their credit cards. That’s why most banks have dozens of sales agents majorly focusing on credit card sales.

However lacking the necessary information, these sales teams of banks often have to visit clients more than once to close a sale, without access to information (e.g. limit approval), they cannot close the sale ‘on the spot’, and have to arrange for additional meetings. They also spend / lose significant time while trying transfer the application data they have gathered to the database.

The paper and scanning costs of application forms also create a significant cost for the bank and lower the profitability. Finally the lack of real-time communication with the headquarters (background check, credibility check) also causes sales agents to lose a lot of time on the wrong target.

The BlackBerry application that is developed by Pozitron for “Fortis BANK”s Sales Force helps Fortis BANK Sales Agents to directly capture credit card applications and send the whole form to the database avoiding any transfer losses.

This process helps the efficiency of the sales force, it eliminates the need to go into the office and helps the sales agents to spend more time with the right clients. Sales agents can process on-site price and inventory checks and avoid the need for follow-up visit. They also avoid spending time with unqualified customers with real-time backgrounds check through Pozitron’s application which comprises of a downloadable mobile client, the Pozitron SFA Engine and an Administrative web application

Lead Management: Have information about clients/ different leads (e.g. contact info) on hand.
Application Processing: Directly capture and send application forms (including copies of IDs) for faster, more accurate processing. Check status of application.
Identity/Customer Verification: Run an id check on site and avoid wasting time with unqualified customers.
Price Verification/ Inventory Check: Verify price and inventory information and close the deal in one visit.
Document Access: Access to old contracts, forms, client information to support sale
Up-to-Date Market Information: Instant access to needed info (e,g. exchange rate, interest rates)

Launched in March 2009, This SFA application will initially be used by 100 sales agents of Fortis Turkey. The bank aims to save more than 300,000 USD in costs per year and increase credit card application capture by 15 percent. This solution is among the first practices for a retail bank in the world and is a pioneering project for such institutions.

BlackBerry Europe has filed a case study for this service, it's the 7th case study on Financial Services (Cost savings and business gains for credit card services) of BlackBerry Europe. You can read the case study by clicking here.