BOOMERANG INTERACTIVE SMS PLATFORM
In today’s high paced world, timing is everything. Many businesses lose value when they fail to communicate quickly. As a communication channel, SMS has proven to be both low cost and effective, with marketing response rates surpassing direct mail and email.
Boomerang is a platform to use SMS as a rapid, two-way communication system between you and your customers (B-2-C) and you and your employees (B2E). Different activities Boomerang supports, include:
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For Customers (B2C):
* Payment reminder / notification
* Marketing messaging (mass and targeted)
* Surveys
* Promotional campaigns / games |
For Employees (B2E):
* Intranet support (e.g. notif. of meeting changes, emergency response notices)
* Sales force support (e.g. inventory updates, pricing data) |
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FAST & EASY WAY TO COMMUNICATE
With Boomerang, you can craft messages to fit your needs. They can be ‘pull’ or ‘push’. They can be simple, or rich in format. They can include ringtones, images, and dynamic content. Boomerang can be easily integrated to any enterprise system (through Open API, web services, XML, databases). It has built-in management functionalities, including:
- Archiving Tools for storing all sent and received message for future retrieval
- Monitoring Tools for ‘real-time’ performance tracking
- Reporting Tools that generate automatic, customized performance reports
Pozitron has deep experiencing helping multi-million dollar companies utilize SMS to optimize their communication systems. We can work with you to identify the ways that Boomerang’s SMS can bring value to your company. Contact us today for more information.
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Sun Microsystems Principal Partner
(Fastest Executed in the EMEA)
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